I can remember years ago an audio cassette by Zig Ziglar talking about the one person he had met in his life that had more sales knowledge than any other person he had ever met. Was this gentleman making a high six figure or seven figure income as a professional high ticket sales person? That is what you would expect, right?
No this guy was a barber making his living doing $5.00 haircuts, (at least they were $5.00 back in the 70s). He loved to talk sales, sales techniques, closing concepts, etc, yet he failed to put his knowledge into action.
One of the secrets of becoming a master marketer is try to learn something new everyday and put it into ACTION! Knowledge without Action Leads to Delusion! Below is an excellent example of this concept in action, this is an email message I received from Joan Shannon last week after my What’s in it for me article appeared in the Enews.
By Charles Swindoll
The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company, a church, a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past, we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced… Continue reading
It is easy to change your expectations. You can do it in an instant. And that can be a problem. Too often, we lower our expectations because that is easier than overcoming the obstacles which stand in the way of fulfilling those expectations.
Are you being forced to lower your expectations, or are you simply choosing the easy way out? You must expect the best in order to achieve the best, yet it takes more than just expectation. It takes effort and commitment. If you lower your expectations at the first sign of difficulty, it seriously erodes their value.
Don’t lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then do what is necessary to make it a reality.
Ralph Marston… Continue reading
WHAT I WANT I AM POWERFUL!
Whatever I set my mind on having, I will have.
Whatever I decide to be, I will be.
The evidence is all around me.
The power of my Will has brought me precisely to where I am right now.
I have made the choices. I have held the thoughts.
I have taken the actions to create my current reality.
And I have the power to change it into whatever I want it to be.
With the choices I make, I am constantly fulfilling the vision I have for my life.
If that does not seem to be the case —
then I am deceiving myself about what I really want.
Because what I really, truly want, I will get!
What I truly wanted in the past, I already have.… Continue reading
LESSONS FROM GEESE
FACT: As each goose flaps its wings it creates an “uplift” for the birds that follows. By flying in a V formation, the whole flock adds 71% greater flying range than if each bird flew alone.
People who share a common direction and sense a community can get where they are going quicker and easier because they are travelling on the thrust of one another.
FACT: When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird in front of it.
If we have as much sense as a goose we stay in formation with those headed where we want to… Continue reading
Don’t Quit When things go wrong as they sometimes will, When the road you’re trudging seems all uphill,
When the funds are low and the debts are high, When you want to smile but you have to sigh,
When cares are pressing you down a bit, Rest if you must, but don’t you quit!
Life is strange with its twists and turns, As everyone of us sometimes learns,
And many a failure turns about, When he might have won if he stuck it out.
Don’t you give up though the pace seems slow, You might succeed with another blow,
Often the goal is nearer than, It ever seems to a faint and faltering man,
Often the struggler has given up, When he might have captured the victor’s cup,
And, he learned too late, with… Continue reading
The reality is YOU CAN BECOME BETTER, more skilled, more value focused, a better communicator, more disciplined, more scheduled, and so on and so forth. The business is not going to become any easier because we are dealing with people!
Our real product is people. I have heard it said once that man as an individual is very unpredictable; man in the masses is very predictable. Knowing this, you should develop your business around this truth.
Everything is about understanding people, the way they think, and building your systems to stack the odds in your favor. Will every system work perfectly, every time? Of course not! If it did, there would be no money in our type of marketing structure. This business pays for consistent solid, long term performance.