I was reading some of your newsletters
posted on your various Web sites (MLMhelp.com, DaleCalvert.com), and
I noticed they are pockmarked with glaring spelling, grammar and punctuation
errors. These simple mistakes can hurt the perceived image of your business.
Essentially, the quality of your newsletter is a reflection of the professionalism
of your company. You wouldn't wear flip flops with your three-piece
suit. Why write your newsletter with embarrassing mistakes?
I can help you with my business,
The PROOFESSIONAL: proofreading, editing and writing
services. Websites, newsletters, resumes, press releases, presentations,
that novel you're writing on the side -- If it can be written, I can
My rates are affordable, and my
turnaround is expeditious.
Just call for rates and details.
What’s up Vincent!
Thanks for the email, I will probably
use this as an example in future trainings.
SIDEBAR Originally I
was going to use this guy as my “Dingbat of the Month” example however,
for him and others this
is a serious situation. I had
a very good friend who was an English freak. Misspelling
drove him crazy, I have since learned there are many
others like this, thank goodness they are the minority
or no one would ever read this newsletter! J
So I wouldn’t classify this
guy as a dingbat, just
someone who was trying to drum
up more business from me who definitely needs his
service but would never use it.
He is really in a bad situation
because the people like me that need his service would never use it,
and the one’s that think it is important, probably don’t need it.
Ok, back to my response.
Here is the deal. If
I suddenly started spelling everything correctly with correct punctuation,
my market would freak out. As I recently shared with them Einstein
couldn’t spell either.
I am a marketer and a speaker,
not a writer and have never claimed to be.
I have dyslexia, I was a C student
and quite frankly those that get offended by typos and misspelled words
will probably never connected with me on any level.
I do the best I can but most of
the time my mind moves faster than I can type. Quite frankly,
I am not worried too much about professionalism; I think it is over
rated. My market wants good information and content from
someone who has their best interest at heart.
Those that are worried about typos
or misspelled words unsubscribe from my publications and really that
is fine with me. There are hundreds of places they can go
to find good writers, who have never marketed a product in their life,
write about marketing. If they are looking for methods
and systems that work from someone who has done it, they connect with
You have a very tough business
The BEST marketers I know would
rather be judged by the content they provide and not how grammatically
correct they are. The people that care about grammar and professionalism
are for the most part writers who really don’t need your service because
this is something they can do on their own.
Like I said earlier, I do the best
I can and yes I wish I was a better writer. I normally have
my newsletters and printed publication proofread but if I tried to have
someone proof every blog post, email, etc, that I do on a daily basis
I wouldn’t get anything accomplished!
I wish I could be good at both
(writing & marketing) but when push comes to shove I am thankful
that the proven systems we share with people can make a difference for
them and their success.
I will get a quote from you on
a new book I am working on, when it is finished.
P.S. I am who I am and not embarrassed
by typos and yes, if the circumstances were right I would wear flip
flops with a 3 piece suit.
You see Vincent, I think one of the foundational mind sets required
for success, is to not care what anyone else thinks. I have figured
out over the years, that it is crazy to worry about what somebody is
thinking about me, because most of the time, they are too worried thinking
about what I am thinking about them! Read that slow, it is a brain
One of the problems in this country
is people are worried far too much about what somebody else thinks.
Part of my message is be yourself; focus on giving value to other people,
and in the long run, people will connect with your message, if you are
Can you let me know the name (web
address) for that program you use to eliminate your spam?
I know a while back we had to respond
to an email spam filtering site in order to gain access to sending you
email. Have you found this effective at getting rid of most of your
Let me know would you. I am now
up to literally hundreds of emails a day that are all junk and it is
getting so bad that it takes forever even for my spam filters to sort
I have been using the program offered
for a couple of years.
It helps a lot, from time to time emails that I actually want don’t
get through but for the most part I would recommend this service and
I haven’t found anyone better.
Between our office staff and myself
we receive 700-1100 emails daily.
I just wanted to say a big thank
you for your
21 Ways programs. I have been messing around with social networking and
trying to follow my upline for 14 months with basically
show for it but 4 inactive front line members.
My first 81 days following your
two programs, I have
sponsored 9 people and added a total of 31 to my
I wish everyone could understand the
sequential recruiting concept that you talk about.
My question is how do I keep my
downline on track
and prevent them from buying into the same Web 2.0 attraction marketing methods my upline is trying to
sell them on.
They get emails every week inviting
them to webinars
that tell them how easy everything is if they invest in their online recruiting system.
This is a very good question and
very hard question to
All “Attraction Marketers”
think they are right,
most of them failed miserably in the beginning of their
career, because they were not given the proper direction
If I were you I would have a heart
to heart talk with the upline(s) sending the emails and explain your
14 months 4 Inactive front line
81 days, 9 front line and 31 members.
Tell them that in the future you
and your team will embrace
what they are teaching, but until you give them the go ahead, to not
email anyone on your team.
Hopefully they will put their ego
aside and honor your wishes, If they look at the numbers, and they have
any business sense at all they will.
Let me know how it goes.