It seems that every client I talk to today suffers from
INFORMATION OVERLOAD. It is everywhere!
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http://instantteleseminar.com/?eventid=3926694
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Back in 1975 when I first began my love affair with network marketing, I was taught to develop retail customers first, before looking to sponsor distributors.
Now, 23 years later, I see a trend away from retail and more towards a wholesale user philosophy. I think this may be the number one reason why the majority of people who join an MLM company drop out within their first 90 days. They have been set up to fail before they ever get started. Developing ten or more retail customers is the first real WIN a new distributor will experience. Retailing will also provide that first initial cash flow so vital in the motivation of the new distributor. Most of the new companies in this industry are so focused on teaching their distributors how to recruit new distributors, they are actually putting the cart before the horse and sentencing their new distributors to almost certain failure. Industry leaders Don Failla, Dale Calvert, and Joe Schroeder all preach the importance of developing friend customers. The new distributor must understand that your friends are much more responsive to products than the opportunity.
If you want to watch a new distributor get destroyed, have him talk business to his family. Teach your new distributors to develop friend customers first. From these friend customers, ask the famous third party a question made famous by Don Failla “Who do you know that might be interested in making extra money?” Use your friends to refer potential new distributors who are strangers to you. Many times in this interaction, the friend customer shows interest in the business as well. Teach every new distributor how to develop friend customers first and you will build an organization that will last. Learn as much as you can about this industry and share what you learn with your new people. Become a mentor to your organization and you will have unlimited success in network marketing. Dr. Kevin Campbell is a 23-year Network Marketing consultant, author and lecturer. He is a member of the MLMIA and former consultant to the Direct Marketing Association. He may be contacted at PO Box 26552, Prescott Valley, AZ 86312. Phone (619) 824-3506.
With the recent crackdown on MLM companies who focus on signing distributors to be wholesale product buyers, instead of retail product movers, it is more important than ever to learn how to develop friend customers as the foundation of your business. This one concept alone will double or even triple your sales volume almost overnight. The questions to ask yourself are:1) Would you rather have 1,000 distributors buying $100 at wholesale for themselves, or 100 distributors each moving $1,000 in product monthly? 2) Which is easier to attain? 3) Which one offers retail profits to each distributor thus locking them into your compensation plan long term?
Money ‘N Profits Magazine, May 1998
Editors Note: As I teach in our How to Create Online MLM Leads Course, I believe that every distributor should have two websites; one designed to prospect and capture leads that are available here: www.Movie.Tip4Success.com and one to Sell your Primary Product or Service online as taught here www.GuruMarlon.com.
For the most part self-replicated corporate sites are a waste of time and advertising dollars. They are designed more for distributor education than prospecting and selling products.
Since the evolution of the Internet there are many distributors from multiple companies making thousands of dollars monthly marketing their companies most popular PRODUCT on and offline.
If you have been around the Network Marketing
Industry very long, you have probably heard about
what many people believe is the most controversial
MLM Training book ever written. It has NOTHING
to do with “How To”
I wrote MLM INSIGHT back in 2000.
Quite frankly when I released this book it created
a real stink. I even recieved death threats for
revealing the inside information, that your upline,
corporate executives and all the heavy hitters hoped
you never would discover.
Because I was concerned for my family, and I
couldn’t keep up with the personal responses
I actually took the website down, and quit
selling this information for several years!
Today, all of my daughters are grown, and my
youngest is in college so I recentlly decide to
make this one-of-a-kind document available,
again. The website went live today. I BELIEVE IT
IS THE RIGHT THING TO DO AND THE INDUSTRY
NEEDS THIS INFORMATION NOW MORE THAN EVER!
I am not sure how long I will keep this website up,
but I have comitted to keep it online at least through
the Labor Day Weekend. If I were you I would go
check this site out RIGHT NOW!
PS Let me Warn You, this information is
not like anything you have ever read before
and if you can’t handle the bottom line
truth about this industry, then this book
is not for you!
I will share with you the inside truth on
how huge MLM Incomes ARE REALLY Earned
the stuff that nobody else is willing to talk
about and for good reason! You will see!