As our regular readers know, we have been using website push notifications at Network Marketing Support Services Inc. and through some of our other web properties for about a year and a half.

When I first saw this technology, I thought it would be valuable to keep our friends, customers, and clients in the know about special webinars we were holding, unique podcast episodes, and other announcements, like the FIRE SALE we had this summer.

We don’t send that many notifications, but there are times and situations where we feel they are valuable to our audience. Some “marketers” send push notifications almost daily. Thankfully, like email you can unsubscribe from notifications that are just constant promotions.
Many of our members have asked us

How can I set up push notifications for our websites?

 

 

We evaluated multiple platforms and settled a company that we have been pleased with. The only negative, for those that are starting to establish their website was the cost. We currently pay $12.00 a month for each website we have these opt in push notifications set up on.
Like every investment you make in your business, the correct question is comparing cost with worth. As Jim Rohn said, “You never ask how much it cost, only what is it worth”
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For us, it made sense with a few of our web properties, and for others, it didn’t at the time.  The truth is email open rates have been on a steep decline across the board for all marketers. So we need to stay in front of trends that will help us do that.  I know many marketers email their list daily, and I just don’t believe in that philosophy and never will.  As many of you know, I encourage people to please unsubscribe from our email list, if we are not providing value and stimulating personal thought.  For years I have been attempting to communicate with marketers it is not……………

The money is NOT in the list, it is in the RELATIONSHIP you have with your list.Click To Tweet
With all of that said, I wanted to let you guys that have been asking know,  I have found a new platform, that does not charge an ongoing monthly fees. Just a one-time fixed cause and you can add push notifications to all the websites you own.
It appears to be a great platform with every bell and whistle you could hope for, and we are going to be testing it at Calvert Marketing Group. You can learn more about this new Push Notification Platform, and why we are making the move by CLICKING HERE.


If you don’t have a website that promotes your products and or opportunity, it is going to be hard to move forward in today’s marketing world, you need one!

 

Don’t over invest here.
The two most popular platforms at the present time are: 
LeadPages and ClickFunnels.  These are the top of the line platforms with all the bells and whistles that you will ultimately grow into. If you are not ready yet for these platforms, then look for other options. 

For members of our MLMTrainingClub.com, we address this topic in detail in month three of the membership.   For now let’s get back to the topic at hand, push notifications for those who already have web properties in the market.

Web Push Notifications Explained
What are web push notifications?
Web push notifications are notifications that can be sent to a user via desktop web and mobile web. These are alert style messages that slide in at the top or bottom right hand corner of a desktop screen, depending on the operating system, or appear on a mobile device in a manner nearly identical to push notifications delivered from apps. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open — regardless of whether or not the user is on the website.

 

The difference between web push notifications and app push notifications
All that’s required to send web push notifications is a website that has web push code installed in it. This means that brands that don’t have apps can leverage many of the benefits of push notifications (real-time, personalized, in-the-moment communications) even if they don’t have an app.
Web push notifications include the following elements:
• Notification Title: Some brands simply use their name here.
• Notification Content: The message sent. Character count varies between browsers. Shorter is better.
• Notification URL: The domain sending the web notification.
• Notification Icon: This can be a logo or any image.
• Browser Icon: The logo of the browser sending the notification. This is included on notifications sent to Apple desktop or laptop computers. This cannot be altered or removed.

 

How web push notifications work

Any company with a website can send web push notifications after installing code (a web-based SDK) from a web push service on their website to enable them. No app is required.
For users, clicking or tapping on a web push notification takes a visitor to whatever web page (URL) the brand has determined. The web notification opt-in process Web notifications are a permission-based marketing channel. Before receiving a web push, users have to opt in to receive them. The opt-in prompt comes from the user’s web browser. This prompt is called a browser-level opt-in prompt, or browser-based prompt. Brands can handle the opt-in process in different ways with both the opt  Using a “Soft Ask” Opt In  Some display a “soft ask” — explaining the value of receiving web push notifications — first, before the browser prompt. The soft opt-in conveys why a user would want to opt in to receive web push notifications. If a visitor says yes to the soft ask, then they’ll display the opt-in prompt from the browser itself.


This can be more effective for securing an opt-in than just showing the browser prompt without any additional context. For other brands, skipping the soft ask and just displaying the browser-based opt-in works as well or better. (Note, the soft ask is not a replacement for the browser-based prompt. Users must opt in through the browser-based prompt even if they are first presented with a soft ask.)


Choosing the Timing for Opt In Prompts
The timing of showing the opt-in varies by brand as well. Some choose to wait until a web visitor has visited a certain number of pages before offering the web push notification opt-in— whether they use a soft ask or the browser-based opt-in prompt. Others offer the opt-in upon arrival to the site. With both the opt-in process and timing, it’s important for brands to experiment to see what approach and timing works best for getting the opt in.


Technical requirements for implementing web push notifications
As you guys know I am a marketing technology nerd, but as far as actually understanding the tech behind it, I might as well be trying to learn how to speak Chinese. That is why I depend upon point and click, easy to use platforms. If you are a techie, you may be able to build this type of platform out yourself. However at some point you have to weigh out the time required. This is where a lot of techie marketers miss the boat entirely.

 

Yes they can personally do it, yes they receive satisfaction in doing it, but is it really worth the time, when there are point and click software applications available?  Honestly this is the same reason I don’t mow my yard. Yes I can do it, lawn mowing was one of my first businesses as a kid. Yes I enjoy doing it, however paying somebody and giving myself more time just makes sense for me. Time is the most valuable asset any of us have.


So if you currently own a website or two, I highly suggest you check out the new PUSH PRIME PLATFORM by Clicking Here.

 

Many have been asking me about how we do push notifications on our websites and why.  I hope this answers those questions. Most of you own websites.  I hope you will take some time now and check out the Push Prime Platform and get locked in before they starting charging a monthly fees.

 

Dedicated to Your Success!

 

 

 

As always your comments and feedback is appreciated!

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