Podcasting

SHOULD MARKETERS BE PODCATING?

Podcasting was really the in thing several years ago when it started. I remember subscribing to John Maxwell, Joel Osteen, Robert Kiyosaki, you name the respected personal development teacher, I subscribed to their podcast. At that time I was playing in a lot of Poker Tournaments, and would sit around the table listening to Joel Osteen on my Ipod. Does that strike anyone other that me as funny. For the record, I am not a gambler. I don’t play cash games, I play tournaments. I pay my entry fee and enter the tournament, like some play golf scrambles. I don’t do it for the money, I do it for the competition. Poker is really a people game with cards, and people have always fascinated me.

Ok, back to podcasting.

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So why is podcasting having such a major resurrection? It is due to two key factors.

1. The growth and rapid adoption of smart phones. You can now get your podcast direct to your phone without having to hook up your iPod to the computer. When I am in Georgia I listen to certain Kentucky
oriented sports programs live on IHeart or their podcast replay daily

2. The explosive growth of an online media portal where you can publish and download your podcasts…. called “iTunes”

These 2 factors have provided the device and the channel to make podcasting effective, efficient and able to be distribute easily that wasn’t possible a couple of years ago.

Who is doing podcasting well?

According to Michael Stelzner from Social Media Examiner when they conducted a recent social media study discovered “that even though only 3% of marketers are currently using podcasting in their social media marketing strategy… 32% have a desire to learn how to use podcasting in their marketing efforts and 23% have plans to increase their podcasting activities in 2015.”

Add this to the growth of smart phones and the adoption on iTunes and you have a strong podcasting marketplace with a large upside.

An example is Pat Flynn. Pat’s podcast is called Smart Passive Income. Pat operates a very successful blog that is about creating passive income from focused blogging and content creation. He started his podcast 18 months after he got everything he needed because of his fear of creating a personal podcast. So even successful bloggers are human!

After 18 months of fear, he finally introduced his podcast in July 2010 its listeners have given it more than 500 five-star ratings. Mr. Flynn consistently ranks in the top 10 business podcasts on iTunes, including, at one point, earning a second place spot behind The Dave Ramsey Show which is one of my favorite podcast. (iTunes doesn’t explain how it ranks podcasts).

His podcast marketing philosophy is based on what he calls the “Exposure Cycle“.

The Exposure Cycle

Here are the 3 steps to exposing your podcast to the world and some of his insights on what is required to make a podcast successful.

1. Discoverability
To get exposure you need to be discovered.
He does this by:
• Making sure that the podcast is optimised for search engines with a keyword rich title, description and meta data. Also he optimises it on iTunes for SEO.
• Creating professional artwork which should be like the cover of a quality book
• Pursuing tactics that assist in getting the show rated and ranked in the top 10 on iTunes

2. Stickability
Podcasts are much more sticky than an article on your blog as they keep people hanging around (the podcast manages to do that well for an hour). A blog post is read in a few minutes.
So how does he make it sticky?
• Works hard on creating a great first impression with the best quality sound he can create.
• Relevant information without fluff (I like that ?)
• Inject your personality
• Valuable content that is actionable and provides listeners with takeaways that answer the question of “what’s in it for me?”
• Social proof (he displays that there have been 3 million downloads and the fact that 50,000 subscribers regularly listen to his weekly podcast)
• Keeps them involved by voice techniques that make people “lean in” by repeating important points and dynamic voice changes from whisper to loud.
• Breaks the one hour podcast into 4 sections and signals the next transition with “Next we are going to talk about“

3.Shareability
I don’t know how many times I have dropped into a blog and tried to find the social sharing buttons and discovered them at the bottom and wearing camouflage.
Any media needs to be easy to share and it isn’t just about the social sharing buttons.
So how does Pat make it easy for people to share his podcast?
• Obvious floating sharing buttons on the side bar
• Provides show notes
• Implements calls to action
• Syndicates his podcasts to the popular podcasting directory”Stitcher”
• Creates landing pages with their own domain name
• He also uses mobile optimisation which uses texting and a mobile landing page and an opt-in

If you want to learn more about podcasting from Pat you can check out his free podcasting tutorial which is six “step by step’” training videos to help you get your podcasting up and running.

Pat is not the only podcaster on the planet and in fact one of the most successful is a gentleman called Cliff Ravenscraft who podcasts under the show name “The Podcast Answerman” and has created more than 2,800 episodes since 2008. Cliff provides a 120 minutes of free instruction on how to podcast on his blog. Still not convinced?… then there some other significant bloggers and marketers that are stepping in to podcasting including Michael Stelzner, Chris Brogan, Michael Hyatt and even Seth Godin. Where there is smoke there is fire. Podcasting is worth checking out.

Below is an email on podcasting that I had planned on sending today. But my rule is when email become to long, they become an article. Please excuse the fact that I am not going to take the time, to format this as an article. It was originally planned as an email, and I have one more important project I want to get scratched off my To Do list tonight.

Hello

I hope you’re having a great day!

This was one of those smooth days when I was able to scratch several projects off of my “To Do” list with minimal interruption. It is an exciting time to be an entrepreneur,there are soooo many ways to grow and expand any business.

Tomorrow is my “personal education day” which I always enjoy. I will be going through the new Webinar Jam system. I have been using gotowebinar for years and don’t like the thought of learning a new webinar system. Sometimes along our paths opportunities drop in front of us that just make too much sense to ignore. This is what happened to a lot of marketers a couple of weeks ago when the webinar jams product was introduced to the market, but this is not the purpose of my email.

I guess the point I was trying to make is we must always embrace the constant evolution when we are entrepreneurs. We cannot get so stuck in our METHODS that we miss new technologies and ideas that can save us TIME & MONEY! You have heard me say many times embrace “Wisdom of the Ages” success principals, they will never change, they always have been and always will be. Methods are constantly evolving as technology moves forward. One of those methods is podcastng, which really is the reason for this email.

Respected marketer, Connie Green, recently put out a product on how you can host a successful podcast in 1 hour a month. After going through it, I’ve got to hand it to her – she explained the technical pieces of putting a podcast together.

This information is far better than any podcasting information I have gone through. Some of you are thinking, Dale I didn’t know you did a podcast! I don’t! At least not yet, but if I am ever going to make that move, this is the year. Like every decision we make, we have to look at the time it takes verses the value we can provide and the returns that can be expected.

Connie’s course includes PDF’s that go through every. single.step. it takes to launch a podcast, with screenshots and clear explanations.

If you follow her steps, experts agree you can have the technical side of your podcast up and ready within an hour. For me, that sounds like just what the doctor ordered if you know what I mean.

Many of our email subscribers should be doing podcast to build your business. You have the personality and podcast are a perfect promotional method for you. Seriously. If you’ve been holding yourself back from having a podcast because you’re worried about tech stuff (I get it!), pick this
course up immediately.

Beyond the technical pieces, the rest of her course is jammed packed with great insights from a podcast pro.

You will learn things like:

– 21 ways to get exposure for your podcast
– Insightful questions you can ask people during interviews
– How you can go from “zero” to successful podcast in very little time
– And a lot more.

I have always believed “Learn from those that have done, what you are trying to do”.

If podcast are on your to do list, like they are mine I consider this course mandatory.

If you’d like a very clear tutorial on how to set up a podcast I can not recommend Connie’s course enough. It is a one time low investment of less than 30 bucks with no upsells or monthly charges.

You can check out the course by clicking here.

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