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Proximity Marketing Goes Viral Locally 

Original Article from Beacon Sage

Beacon technology is growing extremely quickly. To get an idea of the rate of growth, consider this, in-store retail sales influenced by beacon-triggered messages in the United States in 2015 reached $4.1 billion. In 2016, that number is expected to increase to $44.4 billion! By 2018 it is expected that there will be 4.5 million active beacons with 3.5 million of those being used by retailers. Non-profit organizations and event venues have recently begun using beacons as well. The applications for beacons and proximity marketing are still being discovered, but one thing is for sure: the next time you go shopping, you will be engaged.

Marketing strategies have certainly evolved over the years. Going back thousands of years, the earliest form of marketing was simple… Continue reading »

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