I want to share an article that is a blast from the past, by the John Milton Fogg, the author of “The Greatest Network Marketing in the World”.   Before I do, I think their are a couple of rock solid principles I want to share with you.

THEY ARE NOT A CUSTOMER UNTIL THEY BUY FROM YOU 3 TIMES

If a person buys your product one time they are a suspect

If they buy twice they are a prospect

If they buy 3 times they are a customer

The number of product sales that are made one time by distributors in all companies daily, and then those customer are not followed up with a sequential follow up system is astounding.   We have taught the 3-14-29 day follow up system for years and those that follow this understand the goal it not to make one time sales, but build strong bases of real customers.   Companies themselves see to be satisfied and accept one time sales because it creates volume, however the question is does this make the sale and move on mentality develop a REAL BUSINESS?

#2  LEADERSHIP CREATES VOLUME

Home grown leaders in a concept that has been all but forgotten in the profession, and it is the only principle that can create real customers and real leaders who ultimately create rock solid volume.  I have talk about this multiple times on my No Fluff Network Marketing podcast so I won’t attempt to repeat it all here.

Here is an article I wanted to share with you .   When Mr.Fogg talks about mailing cassettes, just replace this activity with  posting product pictures on social media.  Ultimately, no matter how you create buyers, without proper skill set and mindset training the results are the same and the pyramid will crash.

It is not about creating 1 time buyers, it is about systematically developing real customers.  It is not about getting new people to join, it is about getting the RIGHT PEOPLE in, keeping them in, and helping them move forward.  Will be ever bite the bullet, back up, and stop trading short term momentum for real business building methods?

 

Prosperous Prospecting Alone Does Not a Successful Networker Make

John Milton FoggThe new generation of mass-action prospecting has me concerned for two reasons:

First, many of its proponents seem to be saying the old “warm market” person-to-person approach is dead, or should be, and that the “so-called” experts that advocate same are killing Network Marketing.

Second, I am witnessing an exponentially grown group of once-upon-a-time distributors who were persuaded to get into the business at the eyes or ears of someone’s book or tape blitz. But now they are out of business, because they were never trained to do anything more than mail me a cassette.

DO NOT, please, get me wrong – prospecting with tape cassettes (or books) is a great innovation – proven, positive and powerful. Upline™ writes, records and sells lots of them, so you know we’re all for them.

What I am not all for is the promiscuous prospecting of hundreds and thousands of “leads” without the prerequisite training and support that keeps those who take the plunge in,  growing their businesses and continuing to succeed.

And I predict that some companies and some distributors are going to crash when the prospecting merry-go-round is forced to go around all by itself.

You send me your hot little 12 minute tape with a personalized Post It (I’ve missed you, too.) Funky tape, but something intrigues me. You call.

Did I listen? Yes, I did. Did I like? Sure. Will I give you $50 to become a distributor, buy some initial inventory (of tapes… of tapes …) and send them to all 8,205 people on my Christmas card list without pre-qualifying them? (Hilary who?) Sure.

Now what …? In less than six months, I have an exploding Network of Tapers: ordinary men and women who have mastered the extraordinary prospecting-by-tape system pioneered by a technologically-handcuffed Ed McMahon.

Successful prospecting alone does not a Network Marketer make. The tapes are probably the best way in the world to get people interested and into the biz’ cause they’re so simple and duplicatable. But unless your prospecting success is followed by teaching the knowledge of Network Marketing business-building and people skills, it’s a short-term, get-rich-quick , pyramid scheme where a few make money at the cost of the many. A business built on sand.

It takes more than sending out tapes and faxing-back signed applications to make your Network Marketing business last – much more.

-Reprinted with permission from Upline™

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As always your thoughts, comments and feedback is appreciated!

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If you are serious about building a solid network marketing
team, PLEASE Don’t Drink the Attraction Marketing Kool-aide!

It works for about 3% of the population and it will never DUPLICATE
in network marketing!

 

 

 

 

 

 

 

*****

 

 

 

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