One of the biggest mistakes all marketers make is they expect big results with small numbers. One of the number one questions I receive is what percent of the people who land on my website should opt in for my information.

Honestly, there are many factors, most of which I have never paid a lot of attention to (my mistake) like
*headlines
*where the visitors come from
*Value of give away, etc. etc.

For websites, these have been my base number for years, I think I originally got this from Internet Marketer Marlon Sanders.

A good rule of thumb:

If you convert…
– 1%: You are doing “fine”
– 2%: You are doing well
– Anything above 2%: You are doing very well

ADDITIONAL WRINKLE:
If you are doing 10%+, you are almost doing “too well,” meaning you could probably raise your price, expand your funnel, etc.

Again, these are ballpark #s for network marketing companies. But these numbers turn out to be eerily accurate in many industries and products.

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