| We have all probably heard, “A wise person learn from their own mistakes, but a REALLY WISE person learns from the mistakes of others” I hear it all the time from people.They have their Product or Service and it’s the best thing since sliced bread… according to them.Then they say, “I just need to learn how to do the marketing for it. It’s even more problematic when someone doesn’t respect Marketing and thinks their Product or Service will sell itself. That’s when the futility of sharing the truth with them hits me: If I tell them the path to really getting their act dialed in will come from respecting the fact that other may not instantly fall in love with their product, and maybe you are going to have to build a marketing and sales system to get the product… Continue reading |
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