I have had this conversation so many times over
the past couple of years with consulting clients it
is scary. They joined an mlmn and were told by an
ignorant upline to start spending a couple hundred
bucks a month for leads and pound the phones every
night.
Four months into the deal, they have made 200 phone
calls with little or no results. They have 800 leads they
haven’t had time to phone with lead charges on their credit
card, and they are ready to throw in the towel.
As I have said many times, the fastest way to run a new
person out of the business is to throw them into the cold
market “dialing for dollars” every night of their life.
This is just too brutal and the majority of people are not
ready for this kind of rejection and frustration.
Anyway, back to my story.
At some point they find me and order our 21 Ways to Create
Leads in your Local Market Course. (www.LocalMLMLeads.com)
They gain a tremendous amount of experience and confidence
working in their local community and over the next four months
develop an organization of 20-30 people.
At this point they are usually ready to hire me for some 1-on-1
coaching, and here comes the question.
Is there anything I can do with the 800 leads
I bought last year?
My response is always the same. Send a voice broadcast to them.
I believe we should master prospecting and recruiting in a very
sequential order.
* Warm Market Referrals (www.StartRightMLM.com)
* Local Market (www.LocalMLMLeads.com)
* Newspaper Ads (www.NewspaperSponsoring.com)
* Funded Proposals (www.FundedProposals.com)
* Online Lead Generation (www.CreateOnlineMLMLeads.com)
* BUY LEADS Voice Blast http://phonebroadcastclub.com/?id=cmg
I recommend that you only buy leads AFTER you have mastered
the first 5 prospecting and lead generation techniques and AFTER
you are full time in the business and you have an advertising budget
to support this business expense.
I never have recommended that people buy and call leads. It is
the biggest waste of time in the business I can think of. I know
that there are some “gurus” that promote this and do live calls.
Here is what you don’t know. In some cases this is what is
really going on behind the scenes.
The guru is selling leads for a particular lead company.
The guru has a deal with the lead company. The leads they are
calling are NOT the same quality of the leads you will be getting.
Their leads were contacted previously and told that someone would
be calling them that night. (The night of the training call)
So if it seems like every time they call a prospect the call goes
flawlessly there is a reason. That aren’t playing in the
“real world” where you have to play & perform daily.
I have always taught people to use a voice broadcast
system and find the low lying fruit, the people that are
sincerely looking for a home based business.
People always asked me to recommend a specific company
and until recently I would just tell them to do a search for
voice broadcasting online. I didn’t have any particular
recommendation until now.
A couple of months ago, I evaluated a new voice broadcast
company. Their rates are great and their service impeccable.
They also have an affiliate program (I believe we should sale
picks and shovels!) so you have the opportunity to use the
service free.
If you would like to learn more you can check them out here:
http://phonebroadcastclub.com/?id=cmg
So what do you do with old leads?
Send them a voice broadcast.
It should simply say:
Hi,
This is Dale Calvert calling you from Lexington, Kentucky
and I have information here, that at one time you were
interested in starting a business from home.
I teach people how to create six figure incomes from
home and at the present time have 3 openings, if you feel
you qualify and would like to be considered, please call me
immediately, my number is 502-868-6199
When they call, ask questions and take control of the conversation,
DON’T PITCH THEM, MAKE THEM Sell YOU!
You have the gold, you are the one with the opportunity.
Treat your opportunity like you have a $100,000 a year job
to offer people and watch what happens to your recruiting ratios.
I guess that is a subject for a future post. Until then, check out
http://phonebroadcastclub.com/?id=cmg
and I will talk with you again soon.
PS: I am doing a closed door training this weekend in Jackson,
TN if you happen to be within driving distance, shoot me an email
or call our office and I will see if I can get you in.

