I know as humans we take for granted that which comes
to us.  You do it, I do it, everyone does it.


I find it fascinating that there are people walking among
us that have the ability to play musical instruments by
ear.  That is fascinating to me, but to most of them it
doesn’t seem like that big of a deal.


I also understand that we see things as we are, not
as they are.


We have all heard the cliché, see things through rose
colored glasses, or see the glass half full.  That basically
saying people see the good or the positive sides of a


So yes, negative people always see the glass half empty
and positive people see the glass half full, but that is
really not what I am talking about here.


When I say “we see things as we are, not as they are”


I mean we see opportunities based upon many factors
most of which has nothing to do with the opportunity


It has been my observation that most people judge
opportunities this way.


In my early years of network marketing I heard quite
often, “that looks like a pyramid scheme”.  That objection
changed to “that looks like Amway”.  Today most people
think they understand network marketing and
have had a couple of untrained friends (who didn’t have
a clue)
try to talk them into joining a program. Network
Marketing has become mainstream, but again that is not
really the point I am trying to make either.  Yes I know,
Dale get to your point.


My question again is how do you see (or judge) an
opportunity?  I am not just talking about in network


I have shared with people  hundreds of times over the
years is just because Joe Blow is making $100,000 a month
in XYZ company is no indication that XYZ company is a
good opportunity for the most people. Many times
we judge an opportunity based upon the incomes that
others have made.


The opportunity itself must have the right factors in it’s


For all we know Joe Blown was given a special deal to
bring his 50,000 downline followers from ABC company to
XYZ company and the owner of the company decided to
put everyone in the company in his downline so the
company could have their own “Poster Boy”.  Yes it happens
that way more than you would want to know.






Let me change gears for a minute. If you were given
$125,000 and you had to buy a franchise within 30 days
how would you choose the franchise?


Most people would look at make a list of franchises they like,
how much it cost to start them, and then make their decision
based upon that list.


Personally, I think this makes no business sense at all.


As in network marketing YOU ARE NOT THIS ISSUE!


Using this logic, I would personally buy a Gold Star Chilie
or Larossa’s Pizza Franchise.  Most of you have never had
the pleasure of exerperiencing either of these resteraunts,
because they started in Ohio, and only available in Kentucky
Indiana and maybe one or two more states.






So if I wanted to expand my business, choosing a franchise
that is not even available in most states would probably not
be a great idea.


The other factor is Gold Star Chilie is a product you either love
or don’t care for.  Most people really don’t care for it when they
first try it.  Not because it is not fantastic but because it is not
really what they are expecting, it is not Chilie as most people
know it.  It is, as they say, an acquired taste.


So the point is deciding what kind of business or opportunity to
be involved in based upon our own experiences, failures, likes
and or dislikes really makes no sense.


The past couple of years I have been talking a lot about becoming
personally educated on trends like Twitter,  YouTube,  Kindle,
Mobile Text Marketing, and how you can use these trends to
grow your business.


As most of you know my wife and I operate multiple businesses.


Consulting and training in the network marketing
industry is my bread and butter.  It is what I understand
and know like the back of my hand. 

But after semi-retiring at age 40 I had many other business
interest and the question I have always asked myself is how
can these new trends be used to help someone expand their
network marketing organization?

Many of my readers give me heck for talking about Ebay,
Kindle Publishing, Mobile Marketing, Website Flipping,
or some of the other businesses we are involved in.  I have
never considered myself an Ambassodor for the network
marketing industry.  I have tried to stay focussed on one thing,
helping people.  If I see someone who needs to make $1,000
extra a month now, and I think they can do it quicker with Ebay
than with XYZ company, I will tell them.

I have always believed that telling people the truth and
providing value in the market place is more important
that being a member of the MLM Good O'Boys Club.

What people miss is when I first starte teaching Ebay
and other business models it was to share methods
for network marketers to generate leads or expand
their mlm business.


Over the past couple of years it has become crystal
clear to me that most people do not have the ability
to recognize a real opportunity from a mediocre one. 
It doesn’t matter if we are talking about a network
marketing opportunity, a franchise opportunity, or new
marketing trends.


The ability to evaluate an opportunity is like me
sitting down at a piano and being able to play by
ear like Jimmy Swaggert.







I see a lot of really smart people involved in really
bone head opportunities. 


So when looking at any marketing trend or opportunity
here are a few tips that may help you.

5 Tips to Evaluating an Opportunity


#1  Ask yourself, what is the TRUE Market Potential for the product?
What percent of the population uses this product every month,
every week, or better yet, every day?


#2 What is the real competition in the market, and can
we honestly go head to head with them?


#3  What is the loyalty factor of the existing customers
in the market?

Many times people never consider this question.  That is
one of the reasons the distributors for coffee mlm companies
are having trouble creating a customer base.
  Now that I have
have upset all the coffee company distributors, the same can be
said for the “Wellness” industry.  Here is the reality about the
“Wellness” industry.  Those that are not taking vitamins in today’s
world are going to be a very tough sell.  With all the research and
information in the market regarding supplementation
it is hard to believe that everyone is not taking at least a


On the flip side, most people that do believe in nutrition
and take supplements, have Brand Loyalty which is another
very tough nut to crack.


The reason weight loss companies have always been
successful in MLM is because of  VISUAL RESULTS as
talked about in the CD Vanity Wealth.



#4  This is probably the most import, is the product
or service in front of a trend?
  Is it in front of multiple
trends?  Is the trend supported by TV or the media?  All
opportunities don’t have to be in front of a trend
to work, but it sure helps.


#5 What is the true upset income potential?  I am
amazed at the numberof smart people who start businesses
with apparently never asking themselves this question.  I have
a friend who invested $70,000 in a cookie franchise.

She works 8 -12 hours a day on average sitting at the mall
waiting for someone to walk up and buy a cookie.   She works
more hours than she has ever worked, she struggles every
month to pay her rent, her franchise fees and a couple of
employees.  If there happens to be a little left over that is
hers to keep.

She loved the cookies, the window was open in her life and
she was ready to do something new.   She told me the other
day,  Dale, I just wish I had taken the time to get out a calculator
and figure out exactly how many cookies I would need to sell each
month to make $100,000 a year.  It would have scared me
to death, and maybe I wouldn’t have gotten myself into this mess.


Network marketers are notorious for lying to themselves,
and trying to make square pegs fit in round holes.  We have
probably all been guilty of that in some point in our life.

Bookmark this page, and in the future when the next too
good to be true opportunity comes your way, ask yourself
these 5 questions and more important honestly answer
those questions
, they will help you.






When you decide to move forward with any opportunity, don’t just stick your
big toe in the water!  Move forward with all the energy, determination and
passion you can!

About MLMhelp.com

MLMHelp.com has been providing support and business content & training for Network Marketing Pro's through this website since 1995. Our office and shipping warehouse is located in Georgetown, Kentucky.

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