Network Marketing Disruption

At the time of this writing, Dawn and I just got back from a long weekend in Seattle Washington, where we celebrated our wedding anniversary and her birthday.  I spoke at a marketing event on Saturday where  we had the opportunity to meet many of the readers of this blog, and our MLM Training Club members for the first time. The opportunity to meet our podcast listeners and blog subscribers is always a highlight for me.

We got back on Monday, and Dawn had major eye surgery on Tuesday.  So my right hand is going to be out of the loop and not be able to drive or do a whole lot for a few weeks.  I could describe this year in many ways, disruptive would definitely be one of the adjectives.

With that said …………

As many of you know in August of 2015 I made the decision to
focus as much of my time and energy supporting  the distributors within the network marketing business model as I can while maintaining my other business obligations.

I believe the profession has gotten so far away from its foundational roots, that we must
create cultures where you build people. Many of you understand if you build people, people will build the business.

The profession has become a huge social club, where people like to hang out calling each
other leaders and entrepreneurs. Let’s face it there is not a lot of real business and new leaders being developed.  As I have said many times, all the profession has really accomplished over the past 15 years is recruiting each other into our social clubs.

I will be the first to admit it, it has been a challenge for me to stay focused on this mission.  However more and more I am encouraged by you.  Those who have grabbed the torch to “take back the profession” from the Fu Fu Dust spreaders and those that  tell newbies exactly what they want to hear so they can sell them what they want to sell them.

In 2019 I expect my life to be more in a flow.  Dawn will be fully recovered from her surgery, we will be totally moved back into our Kentucky office, and we will persist.  I have always believed you have to run when you can run, because we can’t always run.

I just wanted to take a few minutes today and confirm that disruption is exactly what the network marketing profession needs.  Personal disruption is not fun or easy, but we are all going to experience personal disruptions over our lifetime. 

I know those of you that follow my business Facebook page at: www.Facebook.com/DaleCalvertPage   probably saw the video we featured with Larry Thompson, talking about the industry must go back to the future.  The profession must return to its roots in order to move forward.   I am excited that many strong leaders are coming to this conclusion at this point and time in the history of our industry.

So those of you that have seen through the attraction marketing Fu Fu dust, I just want to encourage you.   Continue the disruption, Webster defines it as:

Business . a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market:

If you think about it, a disruption is exactly what got us in the situation we are in now.  Marketers who had never really built a team,  sharing shortcuts and false promises so they could sell what they wanted to sell.

When I see those of you that have picked up the torch, and calling out the Fu Fu Dust, it gives me the motivation to keep pushing on.  Again Thank You!

I have never personally met Mr. Arnold, he is a listener of our podcasts and we have communicated via email a couple of times.  He was on the board of the MLMIA in Canada if I recall correctly. Before leaving for Seattle, I saw his comments below on another blog in response to an article that had been written.

I had to share them with all of you.  Yes, I know some of you will think I wrote this, but I didn’t. Truth is truth, and I guess that is really the point I am attempting to communicate through this website.  I feel you will find his comments valuable, and as always your feedback is appreciated.

Peter Arnold

The Network Marketing industry, over the last couple of decades, has been “broken”. Too many good Associates have QUIT! The “retention” rates in companies has been terrible, as the article states. (So called) Team “leaders” have been sending CONFLICTING information about “how” to correctly build successful Home Businesses – some say do it “this” way – others say do it “that” way — it’s CONFUSING. Sadly, this industry has simply been “recruiting each other” — using a ton of “regurgitated crap” for training. We don’t want this. We need to learn to – teach Joe – how to teach Bob – to teach Jim (teachers, teaching teachers, to teach). SUCCESS – in Network Marketing – is totally “different” from success in any OTHER business / career / profession / industry — since Network Marketing is a VOLUNTARY Army – and one that “must” get the proper training, first! Bottom Line – As it is right now, this industry badly needs DISRUPTION from the “piece- meal” — “disjointed” — “scattered advice” out there, which is mostly stressing FB Ads / Blogs / Social Media / ‘Fakin it till you make it’, on YouTube / Webinars / Zooms — and all of the other Attraction Marketing “hacks” – which will NOT be able to be done by the vast majority of Reps. Such teaching has caused a rapid DECLINE in industry growth. Only about 3% “will” already possess the personalities and skills needed (although these are “not” duplicatable) — but for ANY movement to return to real G-R-O-W-T-H — it will take LEADERS (who are “developed” from within) – those who have returned to their foundational ROOTS – embracing the CORE PRINCIPLES in the Network Marketing industry — who will work harder on THEMSELVES than they do on their BUSINESS.
Can you say
#TruthisTruth
#TakeBacktheIndustry

Let the disruption continue!
“Build People and People Will Build the Business”