Daily, I receive over 1,000 emails in my in box even with every spam filter known to man in use. Text messages on my phone pop like pop corn constantly from people I don't know or want me to take a look at XYZ company.  That is why I try to encourage our clients to contact when they need help.  That is also why many times you will get a response from one of our staff members from one of my personal email boxes.  Normally they respond to as many as they can daily and leave the ones that they think I need to see, but that is not the purpose of this post.

As a marketer, I understand that if your email doesn't get opened, it can't get read, and if doesn't get read then you are not going to be able to help many people.  Your income is direct proportion to the number of people you are able to HELP over the long term.  As Jim Rohn said, "Your income is based upon the value you provide to the market that you serve".  I believe that!

So if you are offering a great opportunity, product or service that can make a positive impact on someones life, then you should do everything in your power to make sure your email or postal mail gets opened!   Last week I send out 5 personal direct mail pieces.  The envelopes were all hand written, in the bottom left hand corner it said Personal and Confidential and those handwritten words were highlighted in yellow.  Do you think a secretary is going to open that envelope?…I don't because I have already heard from 3 of the 5 people directly.   I don't think the steps I took to make sure those letters got to who they were intended to go to where deceptive, but creative.   That is not what I am talking about.

However this morning, I received an email from a well know marketer who wanted me to send out a very deceptive email to my emal list.  I couldn't believe what it said ……. well here it is:


Subject: Unclaimed Commissions for EMAILTAG



Our records indicate that you have exactly
$1195 in unclaimed commissions…


Please click here to claim your commissions


You only have 30 minutes left to claim them.




PS Secure your $1195 in unclaimed
commissions immediately…





Here is the thing.  the course they offer is very good and insightful and I have promoted it successfully for them in the past.

However, I cannot imagine sending out an email telling people they have unclaimed commissions when the whole world knows that is a lie!

It seems like I am seeing more and more of this online and it turns  my stomach, I don't get it!  I don't understand why credible marketer send this junk to their email list, and why people with great products feel this is necessary?

Am I missing something?

History tells us if this type of marketing behavior continues people will not be able to distinguish between the good and the bad, the truth and

I am all for creative marketing!  However if your name is on a product or service, that content needs to be proven and valuable.  If it's not, leave it alone!

One bad apple really can destroy the whole bunch.  As consumers, when we receive these type of blatantly deceptive emails, we should opt out of that email list immediately!


One Bad Apple

Have a wonderful week!

Dedicated to your Success!



About has been providing support and business content & training for Network Marketing Pro's through this website since 1995. Our office and shipping warehouse is located in Georgetown, Kentucky.

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