I was laying at the pool this afternoon, and a real estate
agent came through with a couple. I assumed he was
showing a condo here in the complex where we are
staying.
He said “Oh so you know Joe & Mary Simpson, I sold them
their condo at Royal Ocean Club”
Terminology really dose make a difference.
Knowing that people love to buy, but hate to be sold.
Why not say ………..
“Oh so you know Joe & Mary Simpson, I helped them buy
their condo at Royal Ocean Club”
You may be thinking Dale, would that really make that
big of a difference?
Hear me.
This one phrase, all by itself, NO. But how many
“Bad terminology phrases” are used over and over
every day by marketers and sales people that never
really think about how their words make their prospects
feel?
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