This week has been very unusual in the sense that I have had emails from multiple clients, and customers asking the same question. Should I stop buying MLM Leads?

For some of these clients and customers the answer was Yes, absolutely! For others, the answer was No!

Let me explain.

When you entire the network marketing industry, there are skills and attitudes that most be developed in order for you to become a professional in the industry. What careers offer you the opportunity to earn a six figure a year income, without training?

None that I can think of, what about you?

Network Marketing is no different. I believe that one of the skills that you must develop in order to become a network marketing professional is prospecting, or lead generation. You should have the ability to develop your own leads. Even if you personally can afford to invest a few hundred dollars into various lead programs, there will be many people on your team who can’t.

I believe as a leader it is your responsibility to be able to teach people low cost effective ways to generate leads in their local market. How can you teach that which you do not know?

One of the best ways to burn out new people is to throw them in the cold market with purchased leads from a lead company. If they have not developed a certain level of competence working self generated leads in their local market, the cold market will chew them up and spit them out!

The quality of purchased leads from lead companies at the very best, are inconsistent. If you want to run off potentially good people from your organization, have them pound the phones night after night just hoping that someone actually remembers completing an online form requesting information about a home based business.

I believe that you should be able to take any network marketing professional up in an airplane and drop them out with a parachute and where ever they land, within 30 days they should be able to have their phone ringing with fresh, local, prospects who want to learn more about their product or service and opportunity.

AFTER and only AFTER you have accomplished that should you consider buying leads to expand your business. The name of the game is sorting through numbers. Amateurs try to convince and professionals sort through people.

Lead programs and the internet give you a great chance to sort through more people quicker. But these programs are an ADDITION to your local prospecting efforts, not instead of.

In short, master recruiting in your local market first, well enough that you can teach theses methods to new team members. Then master recruiting online and with leads purchased from lead companies.

Become a network marketing professional, not a distributor that depends upon a 3rd party lead company to provide prospects for your business. How do you learn how to master lead generation in your local market? Check out the information below, for additional information and help.


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