The Product Launch Formula

From Product Launch Expert Jeff Walker:

Well, let's get to the first question that is always on people's minds about product launches and re-launches… will it work for me?

Will it work in my business?

Well, the answer is that there is about a 99.4% chance that it will work for you… if you meet the basic criteria (and I will cover those criteria in a minute).

You see, these launch techniques will work in virtually ANY market for nearly ANY type of product. There is a fundamental reason for this – my formula works on basic psychological triggers that are present in all of us. We are born with them, and we can't help reacting to them.

My launch techniques take those triggers and put them on steroids. It uses the strengths of the Internet (speed of communication and interaction) and uses those strengths to magnify and focus those mental triggers on one thing – your promotion. The end result is that you have a hungry mob of folks who are nearly begging you to
buy your product (or service.)

My launch formula has been used successfully on a wide range of products – from massage therapy to dating. Writing love letters to baseball coaches. Loan officers to programmers. Photoshop to multi-
level marketing. Test preparation to tax preparation.

The list goes on and on – just about every market imaginable…

Up above I mentioned the criteria for these hugely successful product launches. Well here they are… you need to be able to answer YES to at least ONE of these questions:

– Do you have a list of prospects in your target market, or a way to get such a list?

– Do you have a product?

– Do you have relationships with potential Joint Venture partners in your target market?

Those are the big three. If you can say "YES" to ANY of those three questions, then you can definitely put together a very nice launch.

your work cut out for you. (I actually have a goodIf you DON'T have a list OR a product OR any joint venture partners… well, I am not going to say you absolutely CAN'T do a launch – but you have example of someone who pulled this off – but like I said, if you are in this boat you are really going to have to work at it.)

In coming issues I will walk you through the mental triggers of my Product Launch Formula, as well as some of the most effective tools and tactics to use in your launch.

But before I close I wanted to share one more thing…

In the last few weeks I have been interviewing a lot of folks who recently bought my Product Launch Formula and have already put together a launch. It has been very interesting because there are two
common themes that keep popping up…

me wrong, everyone was excited about seeing aFirst, every single one of them has confirmed something I have known for a long time… these launches are not only about the money. Don't get major inflow of cash.

But every single person also said that the launch built a stronger relationship with their list. They ended up with more sales AND
a better list.

Second, every single person I interviewed had concrete plans for the next launch… and several people had two, three, or more launches planned. You see, these launches are absolutely addicting.

Once you follow the Formula the first time and realize how much power you have, there is no way you are going to stop after just one launch.

Think about it, if you had a button on your desk that you could push and money would appear in your bank account… would you push that button more than once?

I don't want to imply that a product launch is as easy as pushing a button. It's not.

HOWEVER, if you can follow a basic recipe, then you can put one of these launches together. And at that point you really WILL have created that button that can generate cash flow.

as the moment when you hit the "Send" button forIt is called your "Send" button. And there are few moments that will be as thrilling in your professional career your Product Launch.

To get more details on my Product Launch Formula home study course, go here:

http://www.ProductLaunchFormula.com/?18018   

best regards,
Jeff

you don't fall into this trap… with ProductP.S. One of the biggest mistakes people make is thinking "my business is different" and "that's great, but it won't work in my business." I hope Launches or with so many other things.

The people who really excel in business are those that look at other businesses (often in other markets) and ask "how can I apply that to my business?"

Since I began teaching my methods, I have been stunned at the incredibly varied ways that people have put Product Launch Formula to work.

One of my PLF Owners – Richard East in Romania – used the Formula to "launch" an estate sale with
spectacular success. Personally, I would have never thought that Product Launch Formula would be used for an estate sale… but that just goes to show how versatile these launch techniques are!

Go take a look for yourself, there are lots of case studies at this page:

http://www.ProductLaunchFormula.com/?18018