Your telephone rings, you say hello and the voice on
the other end of the line asks, “What is the specific,
number one reason you are building your Network
Marketing business?”

Could you answer immediately or would you have to
think about it awhile?

Strong organizations are built by leaders with strong
reasons. When you wake up every morning you are
thinking about one of two things: your reasons or
the work.

The work — phone calls, emails, follow-up letters,
3-way calls, etc — won’t turn you on and provide
you with the motivation needed to do your business.

Your REASONS focused upon WILL!

Stop for a minute and think about some of the
successful leaders in your company. What were
their reasons for getting involved with your company?

Over the years I have heard hundreds and hundreds
of stories about people near bankruptcy, high medical bills,
terrible jobs, unemployment, and many other strong
REASONS that motivated them to develop their Network
Marketing Business.

You can sit in training meetings every week, attend
Super Saturday Training’s for the next five years,
attend every company convention, and be on a
different mlm training webinar every night but:


You have up line leadership that can teach you HOW
to do the business, but they can’t provide you the
REASONS for doing it. Your reasons are personal
and must come from within.

One of the first steps we teach leaders with every
distributor who sponsors into your company is to
have them complete a “20 Reason’s Sheet”.

We even have the forms available to those who
invest in our Start Right MLM program at

After they complete it, they make a copy and
give it to their upline leader. All network marketing
leaders should know exactly why their people are
doing the business, but more importantly, we want
all new distributors to know why.

This is an excellent management tool that I highly
recommend that you consider using. People do things
for their reasons, not ours. Their 20 Reason’s Sheet
can become your carrot or in some cases, your stick.

When you are talking to new associates, You should
talk about their reasons for doing the business, not

Once they know why, they are well on their way to
learning “how.” Until next time, make sure you
are prepared if the phone rings and the voice on the
other end asks, “why?”

About has been providing support and business content & training for Network Marketing Pro's through this website since 1995. Our office and shipping warehouse is located in Georgetown, Kentucky.

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We believe network marketing offers the average person with above average desire the opportunity to create financial independence, and a legacy income. Our goal is to support you at the highest level along your journey.

If you are a newbie, or million dollar earner, our goal is to support you with No Fluff, Real World content based upon our founder, Dale Calvert's systems and training. When Dale was building these systems developed over 200 six figure earners on his personal team.

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For information on private training events for your organization or company, or questions on our training programs call our office at 502-868-6199.

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