MOBILE MARKETING FOR NETWORK MARKETING DISTRIBUTORS
Smartphones represent more than 50% of new mobile devices being purchased, and the growth of connected devices will soar
throughout 2013. In fact, Ericsson estimates there will be over 50 billion connected devices in circulation by 2020, including
laptops, tablets and smartphones. In North America, 2013 shall mark the first time that online access is greater from mobile
devices than desktop or laptop. In fact, according to a recent study by UK telecom provider O2, it seems we hardly ever use our
smartphones for calling anymore!
What is the impact of this paradigm shirt? Among other things: the need to optimize newsletters for mobile reading, to optimize brand web sites through responsive design or mobile-first approaches, building mobile AdWords campaigns, etc. Not to mention the implications in location-based marketing and applications,… Continue reading
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